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About me

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Hi, My Name is Fernanda Herrera

I am a visual designer with 12 years of experience in the field of digital project development, working as UI and UX designer for websites and applications, many of these websites have been fully developed from the conceptualization phase of the design to the code development itself, usually using Html5, css3 and basic javascript or CMS like wordpress, webflow, etc. I have basic knowledge in frameworks such as vue, react, angular, python and ruby on rails, and at this moment I am learning about microintreactions and advanced web animations. As a UI/UX designer, I like to approach the design process in a structured and methodical way. Here's how I typically go about it:
  1. First, I conduct research and analysis to gather information about the project, the users, and the competition. I use this information to understand the user's needs and goals, as well as to identify pain points and opportunities.
  2. Next, I create a design strategy and plan. I define the user journey, create a sitemap, and outline the content and features of the product. This helps to ensure that my design decisions align with the overall goals of the project.
  3. Then, I move on to wireframing and prototyping. I create basic, low-fidelity sketches of the layout and functionality of the interface, called wireframes. I also create interactive mockups of the interface called prototypes, which allow for testing and iteration.
  4. Before moving on to the final design, I conduct user testing to gather feedback on the wireframes or prototypes. This helps me to identify any usability issues and make necessary adjustments.
  5. Once I'm satisfied with the design, I work with developers to implement it. I work closely with them to ensure that my design is brought to life in the best way possible.
  6. Finally, I evaluate the design's performance and make any necessary updates or improvements. I keep track of the product's performance, and I make sure to keep it up to date, accessible and user-friendly.


  • User interface design
  • User experience design
  • Responsive Web Design
  • Creative coding
  • Design Systems
  • User Research
  • Human Computer Interaction
  • Usability
  • User-centered Design
  • User Journeys
  • User Experience Design (UED)
  • Wireframing
  • Mobile Interface Design
  • Collaborative Work
  • Interaction Design
  • User Flow
  • Information Architecture
  • Prototype
  • Visual Design


  • Figma
  • Visual Studio Code
  • A.I.
  • Adobe XD
  • Webflow
  • Lottie
  • Framer
  • Photoshop
  • illustrator
  • Git
  • CMS Interaction
  • WordPress
  • After effects
  • Sketch
  • Premier
  • MirĂ³
  • Trello
  • Jira
  • Spline